- Observable features (e.g. physical appearance)
- Contextually distinctive (e.g. a female amongst a group of males)
- Use schemas based on earlier information (primacy effect)
- Accessibile schemas such as those commonly used and;
- Schemas which have a personal importance
These theory-driven schemas are appropriate and accurate enough for a majority of the time, however a data-driven approach is taken on when the costs of being wrong are increased (e.g. responsibility, rewards and punishments). This is when individuals collect more information in order to create a more accurate schema. Individuals are more likely to rely on schemas when:
- Time is scarce
- Highly distracted and;
- Anxious
Subjective importance of schemas and accessibility are major influences of the degree and type of schema used. Other influences include:
- Attributional complexity (individuals vary in the complexity and the number of explanations of other people)
- Uncertainty orientation (individuals vary in the amount of information they want and may prefer to be uninformed)
- Need for cognition (the variance in the amount that individuals think about things)
- Cognitive complexity (the variance in individual complexity of cognitive processes and representations)
The acquisition and development of schemas
- The more encounters experience the more abstract they become
- They become more complex
- As the complexity increases so do the links between schematic elements
- As the schema grows, it becomes well organised and easier to access
- They become more resilient, incorporating a broader variety and understanding its inclusiveness
- They should then become more accurate and assist to better understanding the social world
- Although schemas tend to be slow to change, if a schema has been greatly inaccurate a major subjective experience has the ability to change the schema dramatically
Three process suggested by Rothbart (1981) of schema change are:
- Bookkeeping (a slow and gradual change brought on by new evidence)
- Conversion (information in contrast to the schema is slowly acquired that the schema can no longer be sustained, a sudden change to the schema occurs)
- Subtyping (inconsistent information changes the structure of the schema causing the formation of subcategories, e.g. the change from all apples are red to apples can be both red or green)